A new cultural label, “Young 40,” has emerged in South Korea, sparking generational tension. The term is used—often mockingly—by some younger people to describe men in their 40s who follow fashion trends or dress in a youthful style.
These men are stereotypically portrayed wearing streetwear brands, using iPhones, and spending time in trendy cafés. Exaggerated, AI-generated satirical images reflecting these traits have spread widely on social media.
The article features Ji Seung-ryul, a 41-year-old fashion influencer, who expresses frustration at being accused of “trying too hard to look young.” He explains that he is simply enjoying styles he has liked since his youth, now that he can finally afford to do so.
The phenomenon highlights a deeper generational divide. Many people in their 40s see themselves as a “sandwich generation,” caught between an authoritarian older generation and a highly individualistic younger one. Meanwhile, some younger people view the “Young 40” culture as awkward or inappropriate for their age.
The article concludes that the desire to stay youthful and maintain one’s own style is a universal human feeling—and should not become a target of ridicule.
Source : BBC 'Young 40s': Gen Z has found a new way to mock millennials for their style in South Korea https://www.bbc.com/news/articles/c78vw30p1d2o
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